What is a service mark?

Under the Trade and Merchandise Marks Act , 1958 registration of ’service mark’ is not possible but under the new Trade Marks Act ,1999 registration of ’service mark’ can be done. Such ’service mark ‘ can be used as a trade mark but applied to services rather than goods i.e. Banking , Communication ,Education ,Financing ,Insurance ,Chit Funds, Real Estate , Transport , Storage material treatment , Processing , Supply of electrical or other energy , Boarding and Lodging , Entertainment , Amusement , Construction ,Repair , Conveying of news or Information or Information and Advertising.

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